Design Challenge:: Create a messaging web site for summer camp program with strong visual themes representative of scouts and camping.

Solution:: In addition to marketing, the site is an information portal. New forms and critical announcements are updated quickly – without the cost of copying and mailing. More than 70,000 page views occured in the 24-month period following the launch. Additionally, the site enjoys high rankings in search engine results.

Camp Shands online highlights program features, video, photos and extras wrapped in a scouting motif. From backgrounds to icons, the subject matter is clear.