
Design Challenge:: Produce
informative and timely pieces that capture readers'
attention. Add color on limited budget.
Solution:: To
save money, an out-of-town printer was secured and issues
were shipped back for local mailing. Additionally, began
full-color PDF distribution where members could opt-out
of printed black & white delivery. By creating two versions,
the Big Bend Model Railroad Association decreased its
publication cost while exciting the membership with a
fresh monthly. An added bonus, each issue was completed
ahead of schedule and is archived online.
Client Viewpoint:: The
Lantern's look,
interest and readability were greatly enhanced. While
under Shawn's editorship and composition this was without
question the best volume in the history of our group.
Larry Benson, BBMRA Secretary, Tallahassee, Florida. |